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Auren

Everyday classics, cut clean and built to last — from London.

London
Auren — London
THE LABEL

Modern classics, made to be worn

Auren began between a studio in East London and a small circle of makers who care about fabric first. We design slowly, edit hard, and release pieces only when they earn their spot — the shirt you reach for on Monday, th

Auren — modern clothing brand for everyday classic style (linen shirts, cotton t-shirts, tailored trousers, knit polos, lightweight jackets, essentials)

Auren — About 1Auren — About 2Auren — About 3

The collection

Auren — Linen shirts

Linen shirts

Breathable European linen, relaxed cut, mother-of-pearl buttons. Built for warm days and softens with every wash.

Auren — Cotton t-shirts

Cotton t-shirts

Heavyweight combed cotton, ribbed neckline, clean silhouette. The everyday layer we spent two years refining.

Auren — Tailored trousers

Tailored trousers

Mid-rise, straight leg, unfussy finish in wool blends and cotton twill. Sharp enough for the office, easy off-duty.

Auren — Knit polos

Knit polos

Fine-gauge cotton and merino knits with a considered collar. A quiet upgrade between t-shirt and shirt.

Auren — Lightweight jackets

Lightweight jackets

Unlined overshirts and packable outerwear in cotton canvas and technical blends. Made for changeable London weather.

Auren — Essentials

Essentials

Socks, boxers, belts and small leather goods in matching tones. The quiet foundations of a working wardrobe.

London

Studio & contact

Phone+201070207635
AddressLondon

Opening hours

  • Monday09:00 – 18:00
  • Tuesday09:00 – 18:00
  • Wednesday09:00 – 18:00
  • Thursday09:00 – 18:00
  • Friday09:00 – 18:00
  • Saturday09:00 – 16:00
  • SundayClosed
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